I'm Nico. I'm a journalist and audience producer
I'm passionate about pop culture, storytelling, and crafting content that resonates with audiences.
Career successes
Latest viral Success: Over 120 million views on Business Insider’s TikTok handles and 134 million views on Facebook Reels (Q4 2023).
High-profile campaigns: Led sponsored social media strategies for clients like Fidelity, Ford, Delta, and featured Insider Magazine cover stars Serena Williams, Diane Guerrero, Tan France, and more.
Editorial collaboration: Enhanced audience engagement by integrating social video with BusinessInsider's reporting.
My background
Education: Bachelor of Science in Journalism, Minor in Social Media & E-Marketing Analytics from FIU.
Career Trajectory: Progressed to Senior Audience Engagement Producer at Business Insider, leading social video for TikTok, Facebook, and Twitter (X).
Skills & Tools: Proficient in content discovery, social listening, audience development, Adobe (Photoshop, Premier, Illustrator), and yapping.
CULTURE for INSIDER
'Despacito,' Bad Bunny, and how the world became obsessed with Latin music
In May 2022, the week after Bad Bunny's 'Un Verano Sin Ti' released, Latin music surpassed country for the first time to become the 4th most popular genre in the United States.
